What is BLÆCK?
Well, I’m almost positive that wasn’t your first question. I’m sure you initially asked yourself “how do you pronounce that?” and subsequently “Why that name, what does it mean?”
No worries, I have an answer for you.
You may feel let down or slighted when I tell you that Blæck is pronounced exactly the way you pronounce the word Black. So what’s the difference? It’s all about visuals. Visually you explored a multitude of options, creatively finding ways to pronounce a word that you’ve known how to pronounce for much of your life. It’s the visuals that bring change, add character, or even tell the story. Much like a picture. I’m sure it’s all starting to make sense now.
Blæck is about visuals, creativity and character. If you tell someone that Blæck is the new Black, they will have no idea what you’re trying to say to them. But if you visually show them, they will immediately understand.
Who’s Behind It?
Javanté J. Davis
Let me help you capture moments that you will relive forever. The possibilities are endless.